How Do Flat-bottom Bags Appeal To Customers?

 Choosing the best packaging for your coffee involves making many choices. The branding elements are the most obvious, so you will naturally focus on them first. 

 

However, you also need to choose the right packaging material. Kraft paper has long been a popular choice, and is likely to remain so for the foreseeable future. Bakers choose it because it's strong and durable, and customers prefer it because it has a low carbon footprint and can be recycled. 

 

Your choice of packaging shape is equally important, as it also influences customer purchases. Customers want packaging that is easy to carry, use and store. 

 

Flat-bottom bags are a popular choice because they allow for material layering, ample storage space, strength and plenty of print space. Combine that with the benefits of kraft paper, and you have a powerful combination. Here's how to determine if it's the best choice for your needs.

Flat Bottom Kraft Paper Bag

How do flat-bottom bags appeal to customers?

Packaging has now evolved into a marketing tool that "enhances brand image and stimulates consumer perception of the product".  

 

The flat bottom bag is very effective in selling the coffee it contains, thanks to the roaster's ability to include information on five sides, from the origin of the beans to the brewing instructions. 

 

When a consumer glances at a bag of coffee on the shelf, your packaging only has a few seconds to make an impression. Therefore, the more advertising space you have, the more likely consumers are to discover your product.

 

However, in addition to helping your coffee stand out, the extra space allows you to show your customers your brand's "story" once they have the package.

 

By communicating how your coffee directly benefits others in the supply chain, you will further establish your brand and demonstrate its commitment to sustainability and transparency. 

Flat Bottom Kraft Paper Bag

The role of packaging materials

When it comes to packaging materials, there are many options to choose from. However, consumer demand for products continues to shape preferences. 

 

Studies show that customers prefer recyclable packaging and are willing to pay more for it. Recycling is a socially desirable behavior, so customers are more likely to do so to impress others or to emulate popular behavior.

 

While plastics and bioplastics are still popular coffee packaging materials, kraft paper is much easier to recycle and compost. Whereas many plastics or bioplastics must be recycled in industrial facilities or require special collection, kraft paper decomposes with little human intervention.

 

In addition to these qualities, kraft paper is light. This means it does not significantly increase weight-based transportation and storage costs.

 

 

Research in the International Journal of Scientific Research and Management Studies shows that packaging that is easy to carry, use and store performs better in the marketplace, which is another reason why consumers may prefer kraft paper over plastic.

However, there are also many practical benefits to choosing a flat-bottomed coffee bag. These bags have wide, square bases that provide rigidity and stability when stacked upright. In contrast, taller, narrower designs are less sturdy and more likely to be knocked over, which can be frustrating for consumers.

 

The stable design is more user-friendly and convenient, allowing consumers to access their coffee without spilling or wasting it. 

 

Flat bottom bags have become a popular choice in these roasters because they are made with less material than other designs. They are also lightweight and take up very little space when empty, which means a lower carbon footprint when transported. 

 

However, when filled, flat bottom bags can hold more coffee than other designs, such as upright bags, making them a cost effective and sustainable option.

 

View more information about flat bottom kraft paper bag, click here.

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