6 Benefits of Stand Up Pouches

Packaging has become an important part of a branding campaign because it is the face of the product. It not only protects your food or item, but also helps maintain freshness and original characteristics. Today, there are many options when it comes to packaging, including stand-up pouches. Top brands from all industries are replacing traditional packaging with flexible packaging methods as they focus on using environmentally friendly and lightweight packaging materials.

 

Stand-up pouches fit all of these categories and can be placed directly on retail shelves. As a result, they are widely accepted, popular and preferred by manufacturers of food, beverages, care products, vitamins, pet food and more. These microwaveable bags and pouches feature easy-to-open tear openings and sturdy latches that keep products fresh for a long time. Still, not sure how and which bag to decide on for your product? Read the post to learn more.

 

1. Sustainability and savings

As with all flexible packaging, stand-up pouches require less material and less energy to manufacture. Rigid packaging costs three times more energy per unit than stand-up pouches. This means laminated stand-up pouches can save companies money and improve profitability. In distribution, a single vehicle can hold more stand-up pouches, so it also helps save on fuel costs.

 Stand Up Pouches

 Stand Up Pouches

2. Promotion and sales

Stand-up pouches are available in a variety of sizes and lengths in different market segments. In this regard, the main focus of the pouches is to offer small or sample quantities of products to promote them and build brand awareness. Promotional pouches take up less space and are perfect for packing sample sizes. Promotional pouches allow consumers to experience your products without any commitment to purchase.

 

3. Convenience and portability

These flexible stand-up bags take up less space on a shelf or kitchen rack than a can or box. They can be carried from one place or transported to another without any hassle or leakage problems. On top of that, they have a re-closable zipper. This helps the consumer to reseal the package if some contents are left in the bag.

Stand Up Pouches

 Stand Up Pouches

4. Shapes and Structures

Stand-up pouches can be made in a variety of shapes and sizes. The standard bag most familiar to consumers is a round-bottom corner spreader board bag that folds flat when empty. Other options include boxed bags, K-seals, quad-seals (two side corner gussets and four vertical seals) and more. Vertical bags can even be punched and cut into custom shapes to really stand out on the shelf.

 

5. Reduce Costs

If you're looking to reduce your material costs, switching to stand-up pouches (and flexible packaging in general) is a no-brainer. Rigid packaging costs three to six times more per unit than flexible packaging. Printed folding cartons cost about twice as much as flexible packaging. In short, choosing stand-up pouches over rigid alternatives will mean a significant increase in your business profitability.

 

6. Shelf Impact

With a variety of shapes and sizes and stunning HD graphics capabilities, stand-up pouches can easily stand out on the shelf. In terms of shelf impact, the biggest benefit of stand-up pouches is simply the number of real estate manufacturers that must now use them - the maximum printable surface of the package is upright and customer facing. This allows your product to compete in a way that products in folded bags and smaller rigid containers cannot.

 

If you are considering consulting some industry-leading packaging bags manufacturer, like Xiaohu. Our main products include stand up pouch, food bags, coffee bags, kraft paper bags. pet food bags, vacuum bags ,aluminum jars and so on. For more information and consultation, contact us here!

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